Recovery Month 2026
National Recovery Month, observed every September since its creation by SAMHSA in 1989, promotes treatment and recovery practices, the strong and proud recovery community, and the dedication of service providers and communities who make recovery possible.
Embrace Recovery SC created its National Recovery Month Toolkit to help make it simple for partner organizations to share these important messages and connect with South Carolinians. This toolkit provides three posts a week, each focusing on a different element of our initiatives: Open Heart SC, recovery reminders, and the Language of Recovery. We encourage you to use all of the following posts throughout September or focus on the area of impact you want to share with your audience during Recovery Month.
This “plug-and-play” toolkit includes:
- Social media content (including captions, graphics and videos) to educate social media audiences and de-stigmatize the process of recovery
- Resources for learning about and supporting those in recovery
- Promotional materials to spread awareness
The toolkit was created to act as a one-stop shop for Embrace Recovery SC’s partner organizations — please share with your audiences across social media channels and beyond. Download files below to get started.
Social Media Content
What is Recovery?
Post Copy - All Platforms: @samhsagov’s working definition of recovery from mental disorders and substance use disorders is “a process of change through which individuals improve their health and wellness, live a self-directed life, and strive to reach their full potential.” Through their Recovery Support Strategic Initiative, they identified four major dimensions that support a life in recovery: health, home, purpose, community.
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Awareness: What is Recovery? Video / (MP4 | 1.9 MB)
Home
Post Copy - All Platforms: @samhsagov’s first dimension of recovery is Home: having a stable and safe place to live, which is the best foundation for healing. Home isn’t just a place to lay your head — it provides a security that makes everything else possible.
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Awareness: Home Video / (MP4 | 1.9 MB)
Health
Post Copy - All Platforms: @samhsagov’s second dimension of recovery is Health: overcoming or managing one’s substance use disorder and living in a way that supports your physical and emotional wellbeing. That could look like a therapy session, a morning walk, a healthy meal, or simply getting out of bed. Every small choice adds up.
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Awareness: Health Video / (MP4 | 1.9 MB)
Purpose
Post Copy - All Platforms: @samhsagov’s third dimension of recovery is Purpose: engaging in meaningful daily activities like work, school, or volunteering, and having the independence, income, and resources to better participate in society. Purpose looks different for everyone — what matters is that it’s yours.
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Awareness: Purpose Video / (MP4 | 1.9 MB)
Community
Post Copy - All Platforms: @samhsagov’s fourth dimension of recovery is Community: creating relationships and social networks that provide support, friendship, love, and hope in recovery. Remember, you don’t have to do this alone and there are people ready to walk with you.
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Awareness: Community Video / (MP4 | 2 MB)
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Profile Photo 1 / (PNG | 246 KB)
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Profile Photo 2 / (PNG | 131 KB)
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Profile Photo 3 / (PNG | 172 KB)
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Profile Photo 4 / (PNG | 123 KB)
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Profile Photo 5 / (PNG | 139 KB)
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Profile Photo 6 / (PNG | 111 KB)
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Profile Photo 7 / (PNG | 123 KB)
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Header Background 1 / (PNG | 381 KB)
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Header Background 2 / (PNG | 315 KB)
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Header Background 3 / (PNG | 295 KB)Other Resources
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Poster 1 / (PDF | 786 KB)
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Poster 2 / (PDF | 774 KB)
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CMYK Poster 1 / (PDF | 4.6 MB)
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CMYK Poster 2 / (PDF | 4.3 MB)
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Black & White Poster 1 / (PDF | 508 KB)
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Black & White Poster 2 / (PDF | 352 KB)
This template provides local organizations with an easy-to-use format to promote National Recovery Month events to the local press. Simply fill in the details about your event, speakers and activities to help attract media coverage and raise community awareness.
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Public Relations Template / (DOCX | 25 KB)